Chicken is a micro-budget film.

• Identification of how Chicken is characteristic of an independent film release, with consideration of budget, distribution, circulation.
• Micro budget rather than low budget film (approximately £110,000) – entirely independent financing.
• Distribution techniques – reliance on new technology; VOD, streaming, audience ‘programming’ (open screen etc.)
• Continued use of traditional marketing and distribution; trailers, posters, film festivals etc.
• The concept of “risk-taking” in terms of narrative choice available to independent studios
• Regulation of the industry through BBFC (British Board of Film Classification).
• Regulation including Livingstone and Lunt.

Chicken had its world premiere on 27 June 2015 Edinburgh International Film Festival.

Chicken is characteristic of contemporary cultural production in its use of new technology at production and distribution stages.

Chicken received positive reviews and holds a 100% “Certified Fresh” rating on Rotten Tomatoes based on 12 critic reviews. 

Main character Richard is played by Scott Chambers.

Director Joe Stephenson debut.

Clay Shirky – We are now more likely to use the internet and other technologies to respond to texts, including creating our own.

Henry Jenkins.