One of the big challenges for the magazine industry in the digital age is that everything is now based online. This causes jobs to be lost such as printing the magazines, stocking the magazines and selling the magazines. However, online, it online takes 1 person to sell it and doesn’t require a physical store. People are using more technology such as ipads and kindles which can store as many magazines as you want, all in one place instead of carrying around 10 plus magazines all at once. Also, having a magazine online, instead of it being in its physical form is saving paper and saving the environment is a major aspect at the moment.