To what extent do television producers attempt to target national and global audiences through subject matter and distribution?

Show knowledge of the changing media regulatory landscape and the shift towards globalisation:

The 2003 Communications Act was designed by the British Labour government in order to create modern Regulatory System’s within the UK and help the television industry become competitive with the globalized media landscape. This means that independent television production companies were freed up in order to create content that was more commercially viable, resulting in a more Consumer based regulatory system.

The Killing: Produced by Nicole Yorkin. Targets audiences globally, Swedish, Danish, America, British. (Netflix).

First episode aired: April 3, 2011

No Offense: Produced by Paul Abbott. National audiences in Britain.

First episode aired: May 5, 2015

Globalization is the process by which businesses or other organizations develop international influence or start operating on an international scale.

Subject matter; crime show that focuses on detective(s), different tones to the shows – one has elements of comedy and another may provide a sense of escapism (Uses and gratifications theory).

Hesmondhalgh argues ‘Independents…provide a useful means of engaging audiences’ .

“Media businesses are reliant upon changing audience consumption patterns“

Curran and Seaton are able to argue that the UK governement is partly responsible for the widespread domination of the media landscape by huge congomerates.

George Gerber: Cultivation theory- the idea that long-term exposure of violent media will lead to a distorted view that the world seems more violent than it actually is. (audience theory.)