Hypodermic model (passive consumption)-

• The media is spoon feeding the people what the media wants wants them to know through propaganda and messages.

Two Step Flow of Communication

“the way in which mediated messages are not directly injected into the audience, but while also subject to noise, error, feedback etc, they are also filtered through opinion leaders, those who interpret media messages first and then relay them back to a bigger audience.”

Cultivation Theory 

• the relationship between violence on television and violence in society
•  “watching television doesn’t cause a particular behavior, but instead watching television over time adds up to our perception of the world around us”