To what extent do television producers attempt to target national and global audiences through subject matter and distribution?

Show knowledge of the changing media regulatory landscape and the shift towards globalisation

Globalization is the process by which businesses or other organizations develop international influence or start operating on an international scale.

Present your own CSP case studies (with institutional details) as illustrations and explorations of this issue

Deutschland – Co-produced by Sundance TV and RTL Television, distributed by Freemantle that has global recognition

Capital – By BBC and conglomerate of Kudos (large US market), Public Service Broadcaster of UK Endemol Shine UK

Highlight Hesmondhalgh’s propositions for the way in which the media industry mitigate this ‘risky business’.

He argues ‘Independents…provide a useful means of engaging audiences’ – Capital uses Kudos to seem as an independent company when it is actually part of the BBC. To other cultures, a German/American company may seem independent.

‘reduces risk by recycling archived material’ – Using 80’s setting such as 99Luftballons gives nostalgia to those in the 80’s

‘The use of sequels..are deployed to maximise audience engagament

They migate risky business by:

• Both are on popular streaming services through amazon prime and channel 4
• Deutschland- Reinhold heil- uses German musician created soundtrack- soundtrack is also on spotify – horizontal integration

Touch upon Currant and Seaton’s arguments for a more diverse media landscape.

They are media pluralists –

‘the pursuit of mass audience appeal…[produces] format-driven products’ – suggest that companies want to appeal to main audience and so create similar products – both are spy/mystery orientated to please global audiences.

‘profit-driven motives take precedent over creativity’ – large companies rather make profit and so attempt to target mainstream audiences – by using repetitive narratives as the spy genre is overpopulated.

Present your CSP case studies (with specific textual reference) as examples that either support or refute Curran and Seaton’s ideas.

Coupled with some reference to audience theory.

Two Step Flow Model

Conclude your essay with a summative paragraph.