both the missing and witnesses target similar audiences with similar strategies for example when looking at Young and Rubicam’s psychographic descriptors both TV episodes are targeting the struggler personality that is motivated by escapism needs as they both provide the audience with an escape from their own life.

the missing

in terms of the theory of preferred reading the missing is much more successful in targeting a wider global audience due to the mix of languages used and foreign settings however in an oppositional reading this can be found as off-putting for English audiences as having to read subtitles gives the audience extra work to do when they are attempting to relax ad gain a sense of escapism.

witnesses

in terms of the theory of preferred reading for witnesses the dominant reading is that it can reach a global audience due to the use of subtitles and translated titles however similarly to the missing the language barrier and use of subtitles can be offputting to the audience.