Link your knowledge of audience to your chosen pair of TV programmes Look at the advertising campaigns (trailers, websites at home and abroad) for your chosen CSP TV series and think about how media producers target, attract and potentially construct audiences across local, national and global scales.
- In order to attract audiences for the killing , producers create adverts that are dramatic. Using dark scenes makes it clear that the program is not meant to be comedic and sets a scene of mystery. The Killing can relate to Katz, Gurevitch and Haas’ Uses and Gratification theory as the programme aims to fulfil personal needs. People may watch these programmes to escape their own lives and become interested and involved in something fictional.
- To attract audiences for No Offence, producers create adverts similar to those of other murder investigation programs, as they know this will be effective because of the success of other murder investigations.
These television programs are aimed at viewers that have an interest in crime drama. By tailoring to these specific interests, the production companies can be sure they will secure viewers by doing this.
By following a specific predictable format it can provide security for the production companies, as they know that following the predictable story line of a main detective following the case of a murder will do well because of how popular they are in the modern day.