cultural industries-

Products exist as a result of their economic context. “Media content is manufactured to create profit, or in the case of a PBS to maintain audience engagement.”

commerce vs creativity

Media industry is a high risk business, impossible to predict audiences tastes and has high costs of production, hard to compete.

Tastes change all the time, cannot guarantee success.

Cannot control reviews(word of mouth), reliant on marketing ad publicity so that they can thrive.

Normally a one off production – means that there is only a one off reward therefore,media companies make several media productions in the hope that one may be a hit.

CHANGING AUDIENCE CONSUMPTION PATTERNS- relates to a detective series which is currently popular with audiences from all over the world. (Crime and detective genre.) Both the missing and witnesses both come under this genre.

Although this genre is popular at this moment audience tastes can change, the producers are taking high amount of profits.

The missing is broadcasted on the BBC, this can be accessed not only on live television but on mobile devices such as telephones, i-pads, laptops ect…

The missing had a total of 7.32 average viewers by the end of series one however witnesses only had an average 800,200 views.

STAR FORMATTING- Producers will often use big stars at the time of production to push their film/series, for example in the missing the Irish actor/presenter ‘ James Nesbitt’ was used who had previously done similar acting roles in series like ‘cold feet’ (another big crime related series)

Livingstone& lunt-

consumer based- audience can choose media content they can/want to watch. Giving media producers the freedom to produce whatever the consumers choose to consume. This seeks to guarantee audience choice and promotes product diversity.

Citizen based-