there is a conflict between creativity and commercial and commercial tends to overtakes the creative side

culture is controlled by social elites whats tends to learn towards their own agenda

culture works as a distraction from our working lives and is used to distract us from our exploitation

Commercial media: is an organism that makes products for profit- Capital produced from Kudos

Horizontal integration: ownership of subsidies that produce similar types of products

Vertical Integration: ownership of subsidiaries that enable a media producer to produce, promote and distribute products

media convergence: a term to describe the reduce in the number of media organisations that produce products- Kudos independent production company owned by endermol which is part of Murdoch empire