Addresses all 4 elements

Capital

Language

• Include mise-en-scene and semiotics
• Narrative techniques – conventions and gratifications
• Genre – Hybrid genre (crime/drama) – Steve Neale

Representation

• Use and Subversion of stereotypes
• Representation of family and place

Audience

• Reflect contemporary issues in the audience
• Advertising campaigns construct a target audience

Industry

• BBC and so Public Service Broadcasting
• By Kudos, an independent company – specialises in US market