Statement of intent: 

Music video: 

The music video I have produced follows themes of gender and identity representation and focuses on the idea of nonconformity in a conformative world. The main message of the music video as a whole is as follows: those who hold power will silence radical ideas of nonconformity, so it is up to you to find yourself and carve out an identity for yourself no matter what the world tells you. 

This product follows gender and representation theorists such as Judith Butler (who describes gender as a performance, as well as gender as a social construct). Furthermore, ideas of Jaques Lecain will be incorporated into this work. Lecain recognises that we never see ourselves, only a mirror image of ourselves. This can be argued that, if ideas that challenge the idea of gender roles are ignored, children are taught gender is a solid construct and internalise activities that do not fit their gender roles. 

 The song (Magazine) was created by Editors and permission will be sought for the use of this song. Editors is an indie band, so the music video will follow an indie perspective. Style models used for this project include: Heart by Flor and High by Young Rising Sons. The style, as from an indie perspective, will include features such as the use of low saturation shots and extreme close-up shots. Due to the nature of the song being sponsored by a headphones company, several headphones shots will have to be used. These must be relatively consistent, in order to solidify the fact that this is a sponsorship. 

Magazine: 

The main focus of the magazine is to create a house style to represent the indie theme, focusing more on low contrasted, washed-out colours designed after the indie style. This will ensure that the appropriate (indie) audience can recognize that the magazine is designed for an indie audience and therefore the magazine will appeal to the correct target audience. pictures of the fictional band will also be used here, to create anchorage for the band discussed in the articles within the magazine. The content of the magazine will be varied including the required two page band interview, the advert and the front cover. The style model used is INDIE magazine.