For my music video I intend to follow the NEA brief set 4. My chosen artist is a DJ which will be featured throughout my music video. My target audience will be males and females ages 15/18 who have an interest in house music or drum and bass. The point of my music video is to promote my chosen artist and raise his profile. In the video I will include clips of the DJ playing his song, I would also like to film clips of lights flashing which will be featured throughout the music video, the flashing lights will create a party like atmosphere, The DJing will be the dominant signifier in the video. I will include the headphones the DJ uses in the video. I would also like to include cars to present wealth, girls and beaches which are all stereotypical ideologies featured in a DJing music video which will make my video very much reactionary. I looked at style models and I decided to choose Calvin Harris and Avicii to be good inspiration for my music video because they use more than one location in their video which I am intending to do as well. In terms of Blumler and Katz uses and gratification theory, I would like my music video to serve as a source of escapism as anyone will be able to watch it as it is free to stream and download. I will use Lasswells Theory of the Hypodermic model to ensure my music video is being understood by the receiver.  

For my magazine doubIe page spread will have the DJ standing in front of a nice car to present wealth. I want to include picture to make it look more interest and engage the reader.  The artist will also be dressed in expensive clothes such as stone island. My double page spread will be an interview about my chosen artist’s journey regarding their DJing career and how they have come to the place they are today. One of the questions I will ask will be what helped and influenced them. The research I have done for this is the general layout of how an interview and advert is laid out.  

The front cover which is promoting the artists tour will include the places that my chosen artist will be playing at. I will also include dates that the event is taking place. I would also like to include the DJ’s logo somewhere on the page to help promote his name. I want the name of the DJ announcing the tour in the centre at the top of the page to follow the conventional layout.