Statement of Intent 

For my game magazine, I intend to make a football related theme that revolves around the 8-bit design mixed with modernised animation. Incorporating 8-bit within my magazine is a way to challenge the dominant ideology of typical games magazines which are promoted nowadays. The main purpose of my magazine is to target a younger male audience, the most suitable ages are around 4-12 years old. A key aim to attract my target audience is to add a lot of colour within my magazine, as It is football themed, I intend to have a football pitch as the background. The layout of my magazine will be structured in a rule of thirds layout. I intend to incorporate C S Pierce’s theory of semiotics and signs for my iconic sign I am planning to have two 8-bit football characters within the centre of the page to be the main centre of attraction. Bright colours such as blue and yellow and green will be used as a way of drawing the attention of my target audience. My indexical sign will be different coloured fonts within the strapline and the plugs. For my symbolic sign I will use distinct colours to symbolise an actual football kit. For example, I may use blue and white to symbolise Argentina.  

Within the contents page I will maintain the football theme and use 2 to 3 main images and a list of key pages which will direct people to particular pages within the magazine. 1 of the images will be used as a dominant signifier to really stand out. Size and scale will be used within the images as the dominant signifier will be larger in size compared to the two other images. I will use different sized text such as Drop Cap the more important pages that are within the list may be highlighted or in a bigger font compared to the other pages.  

Within my adverts football will still be the main centre of attention. However, I will use real life football images and animated images to promote the sport further.  within the adverts there will be a dominant signifier also it will include anchorage as the dominant signifier will be a sign that fixes meaning.  the meaning that will be fixed is the dominant signifier is a footballer the sign that fixes meaning is a football that will be included with the dominant signifier