Score hair cream advert

“Get what you’ve always wanted” imperative, command, demanding you do what the advert says

Man is higher than the women, suggesting he is more important

Man shown with a gun, portraying his masculinity, women shown wearing minimal clothing, suggesting that they are submissive to the man

Advert mentions the verb “groom” which holds negative connotations that you most likely would not see in an advert today

“Score” suggests the man’s aim is to “score” lots of women, the advert in general is portraying the idea that buying the hair cream allows you to receive a lot of female attention

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