operant conditioning

– B.F skinner – you can change behaviours

fiction of free will – links to althusser, gramsci – theory of iterpellation

social conditioning is what determines free will

propaganda vs persuasion

propaganda is the expression of opinions or actions carried out deliberately to individuals or groups with the view to influence the opinions or actions of the other individuals or groups for predetermined ends through psychological manipulations

propaganda appears as overtly political and manipulative

Harold Lasswell – propaganda technique in the world (1927)

hypodermic model =

direct injection =

passive audience

Shoshana Zuboff

drawing on the 1974 subcommitee report:

“a major segment of the emerging behaviour

“various form of persuasion are used to stimulate certain types of behaviours”

“new methods of behaviour control”

“the power this technology gives one man to impose his views and values on another.”