Fiction of Free Will = links to Marxs, Gramsci, Allthessar – social conditioning determines behaviour not free will
Predetermined – companies – promise of reward – conditioned by algorithms
Propaganda vs persuasion:
propaganda – expressions of opinions or actions carried out deliberately by individual;s or groups with a view to influence the opinions or actions of the other individuals or groups for predetermined ends through psychological manipulations – Ellul 1965
appears overtly political and manipulative, whereas the process of persuasion often appears invisible at first, subsequently revealed as invidious, suggesting concealment, strategies, manipulation.
Zuboff – 1974 = various forms of persuasion are used to stimulate certain types of behaviors while suppressing others.
technology has began new methods of behaviour control capable of altering not just an individuals actions but his very personality and manner of thinking.
New Tech – a control technology – manipulating and altering.
