Chomsky

Chomsky came up with the theory of manufacturing consent and the five filters. These are ownership, advertising, the media elite, flak and the common enemy. These are used together to influence your opinion of something and to gain your trust whilst the people in power get their opinions passed down to the readers as they have control over what goes in the newspaper to ensure they keep their power and wealth. However, in order to sell papers there is often articles that are not the most important or main news but they are interesting so they make it easier to sell; this is called flak.

On both front covers of The I and The Daily Mail both have flak articles to get sales. For example, The I newspaper on Tuesday 20th October 2020 there was an advert on the front cover saying there was an article about “The Superstars we don’t recognise, Inside the world of voice acting” on page 38. This is not an important article however it is interesting so some will buy the newspaper for it.