Chomsky proposed the theory of the five filters of consent what is the process that the media goes through to control and manipulate the public. Firstly is scale then Advertising, sourcing mass media, flacking, and finally Common enemy.

Let’s look at firstly Scale as the first filter of manufacturing consent in Chomsky theory the ideology of scale is how powerful, how influential it is, For example, The “i” and the Daily Mail, The daily mail owns The “i” and when we look at the daily mail scale we can see patterns of power. The Daily Mail in 2016 made revenue of 1.6 billion pounds with 9,600 employees (in 2014) so they are quite a powerful company as they have a large number of people working for them with a high amount of revenue made.