Chomsky

Daily mail advertises products which are ideal for their audience to consume eg a cruise advert within paper, as they have an an older audience this product reaches to them as generally older retired people go on cruses. This ties into one of the 5 filters of manufacturing consent, the role of advertising.

Another one of the 5 filters of manufacturing consent is seen as the common enemy. This can be seen in this front cover as they are seen to be targeting the left wing and rallying their readers against those who disagree with May’s actions, this is because the newspaper supports the conservatives.

The I also uses advertising to reach to their readers, in this front cover you can see a large advert for a holiday destination. this shows that the newspaper isn’t trying to hid there ads as you can clearly see a big advertisement as soon as you see the paper, it shows that they are very clearly interested in feeding into consumer culture.

Habermas

Both newspapers share differing opinions into the public sphere, for example the daily mail supports the right wing so puts out news which supports these views therefore influencing their audience where as the I takes a more centralist view therefore nether sides with the left or ring wing which means there news is more impartial and is a more reliable source when influencing consumers opinions in the public sphere.

Althussar

Althussar’s ideas of isa is that the state uses media to form peoples views of the world. This can be seen in the daily mail when Boris Johnson is presented as having done a good job with a Brexit deal, this benefits the state as it gives the public confidence in the government whereas in reality the Brexit deal that Boris Johnson got wasn’t much different to the deal Theresa May got previously. This then forms the public opinion differently to what it may have been without the positive reinforcement form the daily mail.

The I also influences peoples opinions however the newspaper is less bias as they take a centralism stance which means they don’t directly favour one side of the government unlike the daily mail which means that they aren’t as influential.

Curran

As Curran describes the media as a public watchdog, this can be seen in the I as they offer a non bias critical view into the government which allows the state to be criticised and held accountable. This can be seen in this front cover as they are seen to be criticising the tories for cutting labours funding, it is important that these issues are shared through media outlets otherwise the public would not know about the conservatives attempts to gain more power and control. The public should be informed in such matters in order to make an educated decision when voting.

Seaton

Seaton discusses the theory of public service which refers to the BBC which is a public service broadcasting institution, both the daily mail and the I are not public service institution as they are both owned by the daily mail and general trust. this means that they feed into capitalist media as the generate revenue through advertisements. The owner of these newspapers also have massive influence into what is published and therefore what influences the public opinion.

Gramsci

Gramsci holds the idea of hegemony and the hegemonic struggle that some people face. This idea of hegemonic struggle can be seen in the daily mail. In this front cover of the newspaper it is seen to be focusing on Theresa may and Nicola surgeons legs rather than their political views, this demonstrates some of the hegemonic struggles faced by women in a male dominated field such as politics, that media tabloids enhance this through articles which objectify woman in this way.