The daily mail has been known to create news articles that are controversial and unreliable. The daily mail usually has at least one article that lies on the fringe of controversy, but throughout their article creates evidence to support their views. If readers can empathise with this small article, it may open up the possibility of accepting worse and more controversial articles. The Daily Mail has a more ‘gossip’ feel to it, and is not politically centrist on its opinions. This means that the Daily Mail is more likely to follow the Propaganda model. For example, the daily mail is more likely to participate in flak and anti-communism.
The i and the daily mail are owned by the same corporation, which means that the i can, if willing, can slowly push more right wing content into its newspapers. This means that the passive reader is more likely to slowly, over time, accept this and their agenda change.
the Public Sphere
Habermas
‘The Public Sphere’ refers to any public place of discussion of ideology
