the daily mail and the i: applying theories and theorists

Chomsky

There is evidence of Chomsky’s theory of manufacturing consent in both ‘The Daily Mail’ and ‘The i’, for example, ‘The Daily Mail’ owners have links with ‘the establishment’ (the UK government) and the prime minister of the UK Boris Johnson. it also provides evidence of uniting against a ‘common enemy’, the paper is known for having a right-winged biased view on politics and support the Conservative party so the ‘common enemy’ is the left-wing Labour party and many of their stories about politics will be exposing and ridiculing members of the labour party and creating a negative view on them whilst painting members of the conservative party in a good light. These factors help contribute to forming the readers of ‘The Daily Mail’s’ opinions on different political parties and can sway undecided voters to vote for the political party that the newspaper is backing in elections.

Habermas

Evidence of Jurgen Habermas’ theory of the public sphere can be found in the newspaper ‘The i’. the theory of the public sphere suggests that there is an area in social life where people can freely discuss and identify social problems. ‘The i’ is a non-biased newspaper which focus’s on stories that focus on social issues and inequality, it is not politically aligned with a specific political party and allows its readers to make up their own minds about things such as politics and social and world issues.

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