Are they part of a bigger organisational structure?
Daily Mail and the I are owned by DMG Media
Daily Mail and the I are owned by DMG Media
Are they known for a particular political perspective?
The Daily Mail is known to be a right winged newspaper
The I is known for being a liberalist and centralist newspaper
What kind of journalism do they produced?
The Daily Mail seem to focus on politics and sports
The I seems to focus more on celebrities, business, news and sport
What kind of people run the paper? Produce the stories?
Do they have a similar readership reach?
The Daily Mail is aimed at an older audience in society as they are normally the people most interested in politics. But also aimed at adults who are interested in sports.
The I is aimed at readers of all ages, this is because there are many sections that people in their late teens and late 30’s would be interested in.
Do they have a similar readership profile / target audience?
The daily mail have more of a political audience who want to listen to what is going on around the world and in their country.
The I’s audience are more concentrated on global news such as (Corona etc) and can also focus partially focus on sports and other subjects.
How are they currently doing? Increasing or decreasing sales and revenue?
It had a daily average circulation of 1,134,184 copies in February 2020
The I newspapers had a daily circulation of 302,757 in March 2013
How are they looking to embrace new media technologies?
