Similarities 

-Both newspapers are owned by The Daily mail and general trust 

Differences 

-The Daily mail was launched in 1896 where as the I was launched in 2010

-The two newspapers have different political alignments, the I is centralist and liberalist whereas the daily mail is right winged

-The I used to be owned by a company called JPImedia but was bought by The Daily mail and general trust in 2019 where as the Daily mail has alway been owned by The Daily mail and general trust

1.      When they were first introduced – ie do they have a tradition?

The I: Launched in 2010

The daily mail: Launched in 1896

2.      Are they part of a bigger organisational structure?

The I: The I is owned by the daily mail and general trust. The I used to be owned by JPI media however was bought by the daily mail in 2019 

The daily mail: The daily mail is owned by The daily mail and general trust who own the daily mail and several other newspapers

3.      Are they known for a particular political perspective?

The I: The I is known to be a liberalist and centralist newspaper 

Daily Mail: The daily mail is known to be a right winged newspaper

4.      What kind of journalism do they produce? What is their USP? What stories do they specialise in?

The I: The I focusses on business, news and sport 

Daily mail: 

5.      What kind of people run the paper? Produce the stories?

6.      Do they have a similar readership reach?

The i:

Daily mail: March 2020 it had an average daily readership of approximately 2.180 million, of whom approximately 1.407 million were in the ABC1 demographic and .773 million in the C2DE demographic.

7.      Do they have a similar readership profile / target audience?

The I: The I is aimed at readers and lapsed readers of all ages and commuters with limited time 

8.      How are they currently doing? Increasing or decreasing sales and revenue?

The I: The paper had an average daily circulation of 302,757 in March 2013

Daily mail: It had an average daily circulation of 1,134,184 copies in February 2020

9.      How are they looking to embrace new media technologies?

the i: is not

The daily mail: The mailonine is the most visited online newspaper website in the world. it was launched in 2011

10.  Do they have a similar layout and design?

The I: The i is tabloid-size and stapled, and the first issue contained 56 pages. The i prides itself on having no supplements