political stance on the centre of the political spectrum (both left & right)
imperialist (right wing)
Both provide the news but the I focuses on politics & social inequalities.
Both provide the news but the daily mail focuses on celebrity gossip as a tabloid
Oliver Duff (37) is a British journalist who has been the editor of the i newspaper since June 2013. As a younger journalist he provides new content which makes the I more interesting
George Carron Greig (59), is an English journalist and editor of the Daily Mail. because the editor of the daily mail is older it may explain why their content is targeted at an older audience
Daily readership of 233,869 by February 2019
Daily readership of 2.2 million
Aimed at “readers and lapsed readers” of all ages and commuters with limited time
lower-middle-class British women, average age of 58
38% decrease in sales from June 2019 to June 2020
15% decrease in sales from June 2019 to June 2020
Both online & newspaper
Both online & newspaper
Both have a similar layout with big bold text however the I is less busy and looks more professional compared to the daily mail. The images are also smaller.
Both have a similar layout with big bold text however the daily mail is more busy and the text is more black and white compared to the I which uses red text, this makes the images stand out more on the daily mail.
