oh comely is A independent magazine published by IceBerg (small London publisher)

• being an independent company means that they have to fend for themselves, they don’t have other companies helping them publish

• shows how developments in new technology means that small companies can also use the internet to communicate and target audiences.

• niche audience can be targeted more precisely
• Iceberg’s branding includes a commitment to print over other media forms.

media representations

• oh comely constructs a representation of femininity with its focus on creativity

• The focus is on women as artists, entrepreneurs, athletes and musicians and female empowerment is a major theme.

• The absence of men as part of the representation of masculinity in Oh Comely magazine.
• focuses on creativity and quikiness

feminist critical thinking: theory of representation:

• stuart hall –
• bell hooks –
• van zoonen – a feminism who looks at the theory of patriarchy
• gender perfromativity – Butler

the absence of men, creates an identity for the brand as they are doing something different and showing how women can have different representations and aren’t just objects

• they have control over feminism market
• this magazine can affect the representations of men
• shows how women don’t need men – they can stand alone