Oh Comely is an independent magazine published by Iceberg Press, a small London publisher which publishes only one other title.
Oh Comely constructs a representation of femininity with its focus on creativity and quirkiness.
Oh Comely is part of a development in lifestyle and environmental movements of the early twenty first century which re brand consumerism as an ethical movement.
Its representation of femininity reflects an aspect of the feminist movement which celebrates authenticity and empowerment.
It is possible to apply feminist critical thinking to this CSP for example theories of representation including:
