Oh ~ previously Oh Comely

Oh Comely is part of a development in lifestyle and environmental movements of the early twenty first century which rebrand consumerism as an ethical movement. It’s representation of femininity reflects an aspect of the feminist movement which celebrates authenticity and empowerment. It is able to create new media representations.

In contrast to Men’s Health magazine, Oh Comely is an independent magazine published by Iceberg Press, a small London publisher.

There is an absence of men as part of the representation of masculinity in the Oh magazine. This means that the magazine is more aimed towards female consumers as there is an absense of themes of masculinity and more focused towards femininity. They construct this representation of femininity by focusing on creativity, quirkiness and influential women plus it supports the feminist movement.