Rupert Murdoch is so succesful that his decision to support labour, impacted the new labour party election in 1997. Becuase of his ownership of The sun, the times and news of the world. These newspapers promoted the labour goverment and leader Tony Blair. The police accepted briebs from Murdochs company to gain data from them, however nothing was ever done about it. This is an example of Murdoch’s power and the influence his media companies can have on society.

hesmondhalgh’s theory talks about theories of the self and identity in relation to aspirational ambitions and the realities of the creative economy. He critically analyses the relationship between media work and the media industry. How it is romanticised vs the reality of the industry. academics