media industries

Key words:

Media concentration – When the majority of companies in one market are owned by a small number of people/organisations

Conglomerates – a company that owns numerous companies involved in mass media enterprises

Globalisation – the worldwide integration of media through the cross-cultural exchange of ideas

Vertical Integration – a strategy whereby a company owns or controls its suppliers, distributors or retail locations to control its value or supply chain.

Horizontal Integration – the process of a company increasing production of goods or services at the same part of the supply chain

Gatekeepers – Gatekeeping is the process through which information is filtered

Regulation / Deregulation – rules that are put in place to prevent companies from getting to big and becoming monopolies 

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