Definitions

Barthes – A french philosopher and one of the leading theorists of semiotics.
C S Pierce – An American philosopher, logician, mathematician and scientist. He is sometimes known as “the father of pragmatism.”
Saussure – A Swiss linguist and semanticist. Widely considered one of the founders of 20th century linguistics.
Semiotics – The study of signs and symbols and their use or interpretation.
Sign – An event or object that is suggested as an indication or what is happening or going to happen.
Signifier – A signs physical form. For example, sound, image or a printed word.
Signified – An idea that is expressed by the sign.
Icon – A sign that is designed to look like an object that it represents.
Index – A sign or measure of something.
Symbol –
Code –
Dominant Signifier – The most important sign.
Anchorage – A sign that fixes the meaning.
Ideology – A set of ideas/beliefs/values.
Paradigm – A group of things/a pattern.
Syntagm – A series of signs that are put together.
Signifcation – The process of making me
Denotation – Barthes
Connotation – Barthes
Myth – The ideas created by connotations.
A radical text – Challenges dominant ideology.
A reactionary text – Agrees with ideology.

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