Barthes: Ronald Barthes was a French literary theorist, Philosopher, Critic and a Semiotician. He studied many different fields.
Pierce: Charles Sanders Pierce was an American philosopher, logician, mathematician and a scientist. He was known as the ‘father of pragmatism’. He studied as a chemist and worked as a scientist for 30 years.
Saussure: Ferdinand de Saussure was a Swiss linguist and semiotician and his ideas put down the building blocks for development in linguistics and semiology in the 20th century. He is considered one of the founders of 20-century linguistics as well as a major founder of semiotics and semiology.
Semiotics: The study of signs and symbols, as well as their use of interpretation.
Sign: A sign can be a signal or action that is used to convey information or an action.
Signifier: A signifier is a signs physical state, such as a sound or a printed image, different from its meaning.
Signified: The meaning or idea shown by a sign.
Iconic sign: A direct representative symbol of an object.
Indexical sign: It’s a sign that strongly links to an object.
Symbol: Something thing that represents something else.
code: A system of words, letters or symbols to be represented as others.
Dominant Signifier: The most important sign.
Anchorage: A sign that fixes the meaning.
Ideaology: Set of ideas and beliefs.
Paradigm: A group of things.
Syntagm: A series of connected signs that have a meaning together.
Signifcation: Process of making meaning.
Denotation: Barthes: The meaning.
Connotation: An idea or feeling a word invokes.
Myth: Ideas made from connotations that create a dominant ideology.
