TASK 2: Write up a blog post that provides a short definition for the following terms:

1. Barthes = a French philosopher who came up with the idea of semiotics.
2. Pierce = Pierce introduced Pragmatism in the 1870’s. This means that for any statement to have meaning, it must have practical bearings.
3. Saussure = A Swiss professor of linguistics who changed how language was understood
4. Semiotics = The study of signs and symbols and their use or interpretation often used in language or other forms of communication.
5. Sign = an object, quality
6. Signifier = comes from sassure and is the object
7. Signified
8. An Iconic Sign = which has a direct connection to its’ object (ie it looks or sounds like the object)
9. An Indexical Sign = which has an indirect link to its’ object (think smells)
10. A Symbolic Sign = which has a random or arbitary link based on a shared knowledge or an agreement, for example, a shared culture or language (think letters, words, writing, shapes, squiggles, colours, sound effects, facial expressions, hand gestures, clothing, hair styles, etc).
11. Code = a system of words/ figures or symbols that is used to represent others
12. Dominant Signifier = the most important sign
13. Anchorage = a sign that fixes the meaning
14. Ideology = a set of beliefs
15. Paradigm = a group of things
16. Syntagm = a series or pattern of signs that when they are connected, mean something
17. Signifcation = the process of making meaning
18. Denotation = Barthes came up with this. The object/thing
19. Connotation = An idea, association or feeling invoked alongside a literal meaning.
20. Myth = the ideas that are created by the connotation. Create a dominant ideology
21. A radical text = challenges the dominant ideology
22. A reactionary text = supports the dominant ideology