Postmodernism is a philosophy, and is an approach to understand knowledge, life, politics, culture, etc.

key words

• New iterations
• Fragmentary
• decentered
• Re-imagining
• interseualtity

Surface signs– must know the original film in order to understand the parodies ‘their preoccupation with visual style, and associated with this, their status as key exemplars of ‘postmodern’ texts.’ (2001:167). shuker. ‘no longer able to distinguish ‘fiction’ from ‘reality’, part of the postmodern condition’ (ibid)

Bricolage – ‘involves the rearrangment and juxtaposition of previously unconnected signs to produce new codes of meaning’ (Barker & Jane, 2016:237).

style over substance– ‘in a postmodern world, surfaces and style become the most important defining features of the mass media and popular culture‘ (Strinati: 234)

Richard Hoggart – noted the shift between people living local lives ‘neighborhood lives’ to cities becoming ‘high-consuming energy centres’. Which means we have shifted from production to consumption.

Fragmentary consumption = Fragmentary identities. We construct, our (multiple) digital identities, visable and varying across different digital platforms – work identity, social identity, family identity etc. The development of fragmented, alienated individuals living (precariously) in fragmented societies.

 Jean Baudrillard – theres an implosion from the loss of the metanarative. ‘From a societal perspective the ‘real’ seems to be imploding in on itself, a ‘process leading to the collapse of boundaries between the real and simulations’