Barthes = He was as an influential philosopher and literary critic. He explored many theories including semiotics and the science of symbols and their impact on society.
Pierce = Came up with the theory of Semiotics
Saussure = Was a 20th century linguist and semiotician.
Semiotics = Is the study of the use of signs and symbols.
Sign = Is an object or event in relation to something
Signifier = A signs physical form.
Signified = Meaning or idea expressed by the sign
Icon = A person or thing represented as a symbol for a deeper meaning
Index = A sign of something
Symbol = Is a sign that is represents/ is associated with something
Code = a system of words/ figures or symbols that is used to represent others
Dominant Signifier = the main signifier.
Anchorage = When a piece of media uses another piece of media aiming to reduce the amount of connotations and allowing it to be interpret easily.
Ideology = A system of ideas and ideals.
Paradigm = A typical example of something
Syntagm = When signs work together to create a meaning.
Signification = A representation or conveying of a message.
Denotation = The literal meaning of words in contrast to what the word suggests.
Connotation = A idea, assocation or feeling invoked alongside a literal meaning.
Myth = A false belief or idea
Radical text = a text that challenges the dominant ideology.
