narrative is how a story of a media text is constructed and how it conveys the information to the audience.

clear beginning middle and end, reach a high point in the middle then return to equilibrium at the end (TODOROV)

each media product will have a set narrative it follows for each product eg music video / news braodcast

some have a fixed narrative (cant’ be changed by audience) eg music video, some can be changed by audience eg games where the player determines the outcome