Demographic: A socio-economic classification developed by the NRS (National Readership Survey)

Psychographic: A Psychographic Model of consumer behaviour used in the media industry to define audience segments.

Uses and Gratifications Theory Categories –

• information + education
• escapism
• entertainment
• personal identity
• social interaction

Maslow’s Theory:

Different people can relate to different stages of hierarchy on Maslow’s pyramid, and by categorizing why different people watch certain things this helps to provide reason and an aim for people to satisfy their viewers and maybe appeal to other viewers as well. Factors such as gender, age, ethnicity etc. effect where u lie on the pyramid.