‘The I’ Newspaper

  • Launched in 2010 as a sister newspaper to The Independent
  • Editor = Oliver Duff
  • Owner = Daily Mail (as of late November 2019)
  • Claims to be politically neutral and instead of publishing news stories about specific parties, they try to focus more on social issues and inequality
  • First edition of the newspaper costed 20p
  • Current price = On 14 September 2019, The iweekend price rose from £1 to £1.20
  • The paper and its website were bought by the Daily Mail and General Trust (DMGT) on 29 November 2019, for £49.6 million
  • “i is specifically targeted at readers and lapsed readers of quality newspapers and those of all ages,”
  • Targeted at commuters who don’t have much time
  • In December 2017, the owners of The I announced that they were bringing in a monthly profit of around £1 million
  • Circulation = the amount of copies that a newspaper distributes in a day
  • The I’s Circulation = 221,083 (October 2019)

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