History – launched in 2010 as a sister paper to the independent. Taken over by Johnston Press in 2016. Was bought by the daily mail and general trust (DMGT) in 2019 for £49.6

Format – Broadsheet newspaper  

Editors – Oliver Duff is the editor of the i and has been since 2013, 

Political stance – takes a political stance on the centre of the spectrum, it also claims to be politically balanced meaning some articles are written from a left wing pov and some from a right wing pov. Former Lib Dem leader and deputy prime minister Nick Clegg is a fortnightly columnist  

Target Audience – “i is specifically targeted at readers and lapsed readers of quality newspapers and those of all ages”, the aim was to provide an essential daily briefing.  In 2019 the i was voted the most trusted digital newsbrand

Cost 80p

Circulation – 221,083 news papers sold on average each day as of october 2019

 Profit – avg monthly profit of £1m as of 2017