The I facts

History: The i has taken under control of JPIMedia the day after Jhonston Pres filed for administration on 16th November 2018. The paper and website were bought by the Daily mail and General trust on 29th November 2019 for £49.6 million.

Format: The i is presented as a hybrid of a Tabloid and a broadsheet because there is lots of information as well as gossip and images.

Editors: The editor of The i is Oliver duff.

Political stance: The stance of the i seems to focus on inequality however it claims to have a balance on the political spectrum.

Target Audience: The i had 22 million in the year of 2018 October to 2019 September in Great Britain. The target audience was to a vary of age groups from teens to adults (15-35) however the audience that read the paper more often was adults of over 35.

Cost: The cost of The i increased from 60p to 65p in 2017 then again to 80p.

Circulation: The i amount of papers sold was 221,083 in October 2019.

Profit: The paper is making at least 1milllion a month as of December 6 2017. https://www.pressgazette.co.uk/johnston-press-says-it-is-now-making-1m-a-month-profit-from-i-newspaper/

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