History – The i is a British national morning paper published in London by Daily Mail and General Trust and distributed across the United Kingdom; aimed at ‘readers and lapsed readers’ of all ages. Originally launched as a sister paper to ‘The independent’
Format – Compact Newspaper, broadsheet-quality newspaper printed in a tabloid format
Editors – Oliver Duff, British journalist who has been the editor of the i newspaper since June 2013. he is currently the youngest editor of a UK newspaper
Political stance – The i is more central and isn’t necessarily positioned left or right/authoritarian or libertarian as they are independent and do their own thing. Politically balanced and and publishes points from both sides
Target Audience – Aimed at ‘readers and lapsed readers’ of all ages and commuters with limited time
Cost – In September 2016, the price was raised to 60p, with the weekday edition rising to 50p. The i was then named National Newspaper of the Year in 2015. At the start of September 2017, the price rose once again, to 60p for the weekday edition and 80p for the relaunched i weekend beginning later that month
