The ‘I used to be a physical newspaper you could purchase, however, they now have an online edition, where you can get 3 issues of the newspaper for 99p.
The titles are written in a sans-serif font, which is clear and easy to read.
Editors
The ‘I’ was originally produced by 3 Daily Telegraph workers – Andreas Whittam-Smith, Stephen Glover and Matthew Symonds.
On the 16th November 2018, the Daily Mail bought the ‘I’ newspaper for £49.6 million
Political stance
Its political alignment is seen as very centrism
The I newspaper is known to be very liberal
Cost
It originally was 60p an issue, however the price rose up to 80p
In some airports, such as London Gatwick Airport, there are newspapers stand that offer a free ‘I’ newspaper. This is because the ‘I’ newspaper company had created a deal with the airport.
Target Audience
The target audience of this newspaper is very all rounded an is targeting adult target audiences of multiple interest. This is shown by the newspaper covering reports on sport, politics and general breaking news.
Circulation
There are approximately around 221,083 ‘I’ Newspapers in circulation (as of October 2019)
In March 2016 The Independent decided to close its print edition and become an online newspaper
the last printed edition of The ‘I’ was published on Saturday 26 March 2016
Profit
The newspaper originally was sold at 30p in 2010, however this rose to 60p in 2016 and is currently selling at 80p.
