History:

Format – Was given a tabloid format

Editors – Oliver Duff

Political stance – Liberalism, slightly left

Target Audience – Middle Class

Cost – At the start of September 2017, to 60p for the weekday edition and then 80p for the weekend

Circulation – 265,949 (as of September 2017)

Profit – The owners of the i, Johnston Press, announced the newspaper was bringing in a monthly profit of around £1 million