Oliver Duff is the editor of the i newspaper magazine.

Liberalism, centrism – political alignment

the idea that knowledge is important and expression should be free

HOW IS THE I DISTINCTIVE?  The i has expanded its layout and coverage, adding special sections for notable events and revamping its weekend edition.

The i was named British National Newspaper of the Year in 2015 – reputation

Format- compact= a broadsheet quality printed into a tabloid format.- this allows for commuters to read the morning paper as it is easier and small to read on public transport.

circulation – 221,083 as of October 2019

The publishers- The daily mail and the general trust.

the i first went on sale for 20p on 26 October 2010, however is now £1.20