Public interest (Denis McQuail)

• “The mass media are not the same as any other business or service industry, but carry some essential tasks for the wider benefit of society”

• People get involved with the mass media for different reasons which could be to escape (escapism), have a good time, enjoyment etc etc. Entertainment is also a big factor within the mass media. This allows for the mass media to grow as there is a wide variety, and people are constantly looking for something within the mass media. The mass media includes many things such as films, news articles, tutorials and more.
• Personal needs include understanding self, enjoyment, escapism
• Social needs includes knowledge about the world, self confidence, stability, self esteem, strengthen connections with family and strengthen connections with friends