Production	Distribution	Consumption
pen / pencil / paper word processor / printer telephone camera microphone license, computer	(large scale) printing press lorries / vans / cars stacks / shelves / display cases social media platforms billboards, storage, delivery, speakers,vehicles	paper (the ability to read? & understand?) a digital device (ipad/phone, computer reading glasses, braille

Noam Chomsky – manufacturing consent. The power of the mass media uses propaganda to persuade the public. He would say all news is fake.

“A political economy perspective has sometimes tended towards ‘conspiracy theory'”

“The political economic perspective has been adopted & developed by primarily by left-wing critics & analysis of of the news media.”

The process of manipulation and persuasion works by: structure of ownership = concerns the internal organization of a business duties of the individuals within the business.

Media sets an agenda. Agenda setting is the creation of the public awareness & concerns the big issues by the news media.

They frame the agenda with things like colours and pictures of the front of newspapers to show the audience their position on the matter.

Media uses myth making to inform the audience of a position of a situation.

Conditions of consumption decide how mass audiences interpret the media.