Technology and Newspapers
Production	Distribution	Consumption
printing press, advertisements, stories, articles, opinions, telephone, audio recorder, camera, editing software, money, government,	printing press, lorries, vans,cars,aeroplanes,drones,shelfs	paper, reading ability,

Cover of the first edition
Authors	Edward S. HermanNoam Chomsky
Country	United States
Language	English
Subject	Media of the United States
Publisher	Pantheon Books
Publication date	1988
Media type	Print (Hardcover, Paperback)
ISBN	0-375-71449-9
OCLC	47971712
Dewey Decimal	381/.4530223 21
LC Class	P96.E25 H47 2002
Preceded by	The Fateful Triangle: The United States, Israel, and the Palestinians
Followed by	Necessary Illusions

Manufacturing Consent: The Political Economy of the Mass Media is a 1988 book by Edward S. Herman and Noam Chomsky, in which the authors propose that the mass communication media of the U.S. “are effective and powerful ideological institutions that carry out a system-supportive to promote a political cause or point of view., by reliance on market forces, internalised assumptions, and self-censorship, and without overt coercion”, by means of the propaganda model of communication. The title derives from the phrase “the manufacture of consent,” employed in the book Public Opinion (1922), by Walter Lippmann (1889–1974).The consent referred to is consent of the governed.

The book was revised 20 years after its first publication to take account of developments such as the fall of the Soviet Union. There has been debate about how the Internet has changed the public’s access to information since 1988.

useful video to explain more clearly what’s written above

http://www.openculture.com/2017/03/an-animated-introduction-to-noam-chomskys-manufacturing-consent.html

manufactoring concent

So how does this process of ‘manipulation’ or ‘persuasion’ work?

1. Structures of ownership-companies advertise their products for you to buy. The government may advertise for you to do something e.g. propaganda (sign up for war).
2. The role of advertising-Media costs more than consumers will pay: Advertisers fill the gap. Advertisers buy the audience off the media to sell more products. The media as a whole isn’t just selling products to you but they are also selling to advertises with you as the product.
3. Links with ‘The Establishment’
4. Diversionary tactics – ‘flack’
5. Uniting against a ‘common enemy’–

agenda setting- Agenda-setting is the creation of public awareness and concern of the big issues by the news media. The media attempts to influence viewers, and establish a hierarchy of news importance. 

1. Two basic ideas underpin agenda-setting:
   1. the press and the media do not reflect reality; they filter and shape it
   2. media concentrates on a few issues and subjects leads the public to perceive those issues as more important than other issues.
   3. examples are: Brexit
      Immigration
      Terrorism
      Paedophiles
      The internet/hackers/grooming
      
      

1. framing–

1. media myth making-
2. conditions of consumption-