teen vogue question

“To what extent is Teen Vogue constructed to respond to the demands of various interested groups? In your response you should consider groups which have influence online, for example consumers, advertisers and competitors.”

  • teen vogue is a digital (not print) title – target audience (young women) predominantly consume news via the internet rather than reading print news
  • microtargeting used in the digital industry to target specific audiences – teen vogue is no exception
  • disrupt J20 article – studies + data harvesting show young americans are interested in radical politics, ‘no class’ column (written by an anarchist organiser) appeals to this demographic of class-conscious young people
  • coverage of politics – teen vogue is attempting to move away from just being a fashion/society magazine and towards a comprehensive title for young women (versus static competitors)

Leave a Reply