share	active	creative	host
story	re-connect	personalise	stream
experience	store	scale	immerse
interface	live	adapt	binge
conversation	re-perform	circulate	endless

Store, personalize and stream all connect because they all link to how companies can attract customers. They can store small pieces of peoples data, then personalize adverts for person based on their interests from the data and then this advert is streamed to the target audience through their media platforms.

Store – Teen Vogue store data in order to know what people are interested in

Personalize – they can then use this data to personalize adverts to specific people

Stream – they then stream these adverts to the potential customers

Table to contrast ‘New’ vs ‘Old’ Media: Do you agree?

NEW MEDIA	OLD MEDIA
Active involvement	Passive involvement
Two-way conversation	One-way conversation
Open system	Closed system
Transparent	Opaque
One-on-one marketing	Mass marketing
About Me	About You
Brand and User-generated Content	Professional content
Authentic content	Polished content
FREE platform	Paid platform
Metric: Engagement	Metric: Reach/ frequency
Actors: Users / Influencers	Actors/ Celebrities
Community decision-making	Economic decision-making
Unstructured communication	Controlled communication
Real time creation	Pre-produced/ scheduled
Bottom-up strategy	Top-down strategy
Informal language	Formal language