Network Effect – Theodore Vail

Network Effects describes the phenomenon how the value of a good or service increases as more people start to use that good or service.

Feedback loop theory – Norbert Wiener

States that a person has habits and interests, which can be found out and used by media companies to target and market media to consumers based on their interests and habits. This is more effective than targeting non-specific adverts or media at consumers as it is more likely to grab their attention.

Dunbar number

Suggested cognitive limit to the number of people with whom one can maintain stable social relationships—relationships in which an individual knows who each person is and how each person relates to every other person.

Who really benefits from a digitally networked society? Big business or individuals? Refer to ‘loop theory’ and the ‘Dunbar number’

Key words associated with new media

Active – frequent user of new technology, more people use technology nowadays. notifications keep you updated and using the app/software

Circulate – spread a product so more people will buy – Teen vogue circulates magazines online to enlarge their audience