What is the network effect? (Theodore Vail)

The more people use a good or a service the better it becomes and the more value it holds.

What is ‘feedback loop theory’? (Norbert Wiener)

Using previous data collected to predict future behaviors. e.g. walking.

What is the Dunbar number? (Robin Dunbar)

The number of stable social interactions that somebody can have. (4 or 6 stable social relationships)

Who really benefits from a digitally networked society? Big business or individuals? Refer to ‘loop theory’ and the ‘Dunbar number’

How do big businesses benefit? What commodity do they trade in?